GEO Brilliant Basics
A free workshop cohort for brand managers who want to understand how AI search is changing brand discovery.
Search behaviour is changing. Customers are no longer only searching Google and clicking through to websites. Increasingly, they are asking AI platforms for recommendations, comparisons and answers. That means brands need to understand not only how they rank, but whether they are being mentioned, cited and recommended by AI. GEO Brilliant Basics is a practical, jargon-free introduction to Generative Engine Optimisation.
Why this cohort matters
AI search is creating a new layer of brand discovery.
People are beginning to ask AI platforms the questions they used to ask search engines. They ask which brands to consider, which companies are trusted, which products are best, and which providers are most relevant.
The answers they receive can shape awareness, consideration and trust before a customer ever reaches your website.
For brand teams, this creates a new challenge: if you do not know how your brand appears in AI answers, you cannot manage or improve that visibility.
This first GEO Brilliant Basics cohort is designed to help brand and marketing teams understand the shift clearly and practically.
What you will learn
- What GEO is and how it differs from SEO
- Why AI-generated answers matter for brand discovery
- How AI platforms mention, compare and recommend brands
- Why citations and public sources influence AI answers
- How competitors can appear in AI answers even when your brand does not
- What brand managers should start measuring
- How Visibiliti helps track and improve AI search visibility
Who should attend
- Brand managers
- Marketing managers
- Digital marketing leads
- SEO and content teams
- Agencies advising clients on visibility and search
- Business leaders who need to understand AI search
- Teams responsible for brand growth, reputation and customer acquisition
Free Visibiliti Starter Workspace
Everyone who attends the live workshop will receive a free 30-day Visibiliti Starter Workspace for one brand.
This gives attendees a practical way to see how their brand appears across AI search platforms, how competitors are showing up, and which sources may be influencing the answers.
To activate the free workspace after the workshop, attendees will need to provide:
- Brand name
- Website
- Country or market
- Priority GEO phrases
- Competitor brands
Workshop agenda
The shift from search to AI answers
What GEO means in plain English
How brand recommendations appear in AI platforms
Why citations and sources matter
How competitors can win visibility in AI answers
What brand teams should measure
How Visibiliti helps brands track and improve AI visibility
Free Starter Workspace next steps
Frequently asked questions
Do I need to understand SEO to attend?
No. The workshop is designed to be simple and practical. We will explain GEO in plain language and show why it matters for brand and marketing teams.
Is the workshop only for technical teams?
No. It is designed mainly for brand managers, marketing teams, digital leads and agencies. The focus is on commercial impact, brand visibility and practical measurement.
Which AI platforms will be discussed?
The workshop will refer to platforms such as ChatGPT, Perplexity, Claude and Google AI Overviews, with a focus on how brands appear in AI-generated answers.
How does the free Visibiliti Starter Workspace work?
Attendees who join the live workshop will be invited to activate a free 30-day Starter Workspace for one brand. This will allow them to begin tracking their brand's AI visibility.
Why is this being run as a cohort?
The cohort format keeps the session focused and practical. It allows the workshop to be more useful for the people attending, rather than becoming a broad, generic webinar.
Register for the free cohort
The workshop takes place on 26 June 2026 at 10:00 AM as a free online session. Complete the form below and we will send you the joining link once your registration is confirmed.
Want to understand how your brand currently appears in AI search before the workshop?
Run a free AI visibility audit