GEO Brilliant Basics: A Free Workshop for Brand Managers

Customers are no longer only typing into Google. They are asking AI platforms which brands to trust, which services to choose, and which companies are worth considering. And the answers they receive can shape a decision before the customer reaches your website.

If your brand is not showing up in those answers, you are missing a visibility layer that your competitors may already be building. That is what GEO is about.

What is GEO?

GEO stands for Generative Engine Optimisation. It is the practice of understanding and improving how your brand appears in AI-generated answers from platforms like ChatGPT, Perplexity, Claude and Google AI Overviews.

SEO helps you rank in traditional search. GEO helps you get mentioned, cited and recommended inside AI answers. They are different games — and both now matter.

Why we created this workshop

Most brand and marketing teams know AI search is changing things. But the language feels technical, the tools are new, and it is not obvious what to measure or where to start.

GEO Brilliant Basics is a practical, jargon-free 45-minute workshop designed to change that. No technical background required.

Who it is for

What you will learn

• What GEO is and how it differs from SEO
• How AI platforms decide which brands to mention and recommend
• Why citations and public sources influence AI answers
• How competitors can appear in AI answers even when your brand does not
• What to start measuring and how Visibiliti helps track it

Free Visibiliti Starter Workspace included

Every live attendee receives a free 30-day Visibiliti Starter Workspace for one brand — so you can immediately see how your brand appears across AI search platforms and where your competitors are showing up.