Techsys Digital: Turning AI Visibility into Commercial Momentum
How Visibiliti helped Techsys Digital understand how AI engines describe, recommend and compare their brand.
“Visibiliti gave us a much clearer view of how AI engines understand our business. We could see where our strengths were being picked up, where competitors were being mentioned, and what we needed to improve to make our positioning more visible in AI-generated answers. For a company working with brands like Heineken and PepsiCo, that visibility matters.”
Rachel McFarlane
Managing Director, Techsys Digital
AI visibility benchmark for Techsys Digital
Techsys Digital, led by Managing Director Rachel McFarlane, has built a strong reputation delivering practical technology solutions for well-known consumer brands across multiple sectors.
Visibiliti helped benchmark how the brand appears across AI engines, where competitors were being recommended, and which sources influenced those answers. The result was a clearer view of how Techsys Digital is understood by AI tools, and what needed to improve to strengthen visibility, credibility and recommendation potential.
Key outcome: Techsys Digital could move from guessing how AI engines described the business to knowing where the brand appeared, where it was missing, and what to change next.
Techsys Digital has built a strong reputation for delivering practical, high-impact technology solutions for leading brands. Under the leadership of Managing Director Rachel McFarlane, the business has grown its footprint with major client wins across well-known consumer brands.
But as search behaviour shifts from traditional Google results to AI-generated answers, Techsys Digital recognised a new commercial challenge.
It was no longer enough to rank on search engines. The brand needed to understand whether it was being surfaced, trusted and recommended inside AI answers.
The challenge
Prospective clients are increasingly using tools like ChatGPT, Gemini, Claude and Perplexity to research agencies, technology partners and campaign providers. That means buying decisions can now be shaped before a prospect ever reaches a website.
For Techsys Digital, the key questions were:
Was the brand appearing when users asked AI tools for recommended digital agencies or technology partners?
Were its strengths being described accurately?
Were competitors being mentioned more often?
Were major client wins helping build credibility in AI-generated answers?
What content or proof points were missing from the wider web?
What Visibiliti revealed
Visibiliti gave Techsys Digital a clear benchmark of how the brand appeared across AI engines.
The report highlighted where Techsys Digital was being recognised, where competitor brands were being recommended more strongly, and which external sources were influencing the answers.
Most importantly, Visibiliti moved the conversation from guesswork to action.
Instead of asking
“Are we visible online?”
Techsys Digital could ask
Are we visible in the answers that now influence buying decisions?
The opportunity
The analysis showed that Techsys Digital had strong credibility, especially through its work with major brands and its track record in WhatsApp campaigns, AI, customer engagement platforms and digital activations.
However, it also showed that AI engines need repeated, structured and credible signals before they confidently recommend a business.
That created a clear opportunity to strengthen:
The outcome
Visibiliti helped Techsys Digital identify the gaps between the work the company was already doing and the way AI engines were interpreting that work.
For a business already winning major clients, this created a powerful next step: making sure that the market, search engines and AI tools could all understand the same story.
Techsys Digital is not just a digital agency. It is a proven technology partner trusted by major brands to build customer engagement platforms, campaign mechanics and AI-enabled solutions.
Visibiliti helped make that positioning clearer, measurable and easier to improve.
When customers ask AI who to trust, your brand needs to be part of the answer.
See how your brand appears across AI engines, where competitors are winning, and what to do next.
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