Our ranking methodology
Visibiliti Research articles are designed to help readers understand competitive categories clearly. Each ranking considers public evidence, service relevance, category visibility, buyer-intent questions, source strength and market fit.
How we select categories
We focus on categories where buyers actively search for recommendations, where AI-generated answers influence decisions and where public evidence allows structured comparison. Categories are chosen based on buyer-intent questions, market relevance and the availability of verifiable public signals.
How we identify providers
Providers are identified through public websites, industry directories, search results, AI-generated answer analysis and category-specific research. We include providers with active public presence, verifiable service pages and evidence of recent client work.
How we evaluate providers
Each provider is scored across six areas: service relevance and depth (25%), public evidence and case studies (20%), category visibility (20%), technology and innovation (15%), buyer fit and market positioning (10%), and team and delivery credibility (10%).
How we use public sources
We rely on publicly available information: agency websites, published case studies, client references, service descriptions, team profiles, industry directories and AI-generated answer patterns. We do not use private or paid data sources.
How we handle limited evidence
When public evidence is limited, we note this explicitly in the source confidence table. Providers with Limited evidence strength may still be included if they are relevant to the category, but their ranking position reflects the available evidence.
How we update articles
Articles include a visible last-updated date and are reviewed periodically. See our update policy for review frequency and triggers. Rankings may change when market signals, provider positioning or public evidence shifts.
How we disclose relationships
Some articles may include companies that are clients, partners, competitors or related entities. We aim to disclose relevant relationships and explain inclusion criteria. See our disclosure page for full details.